Tag Archives: launches

Halaven maker Eisai launches metastatic breast cancer story-sharing campaign

Metastatic breast cancer (MBC) can make patients feel isolated, and that’s the feeling Eisai is working to combat with its latest awareness campaign. The Japanese drugmaker has rolled out an initiative dubbed “FurtherMore,” which highlights the real-life stories of advanced breast cancer patients and “celebrates what can be achieved when they get the support they… Read More »

Amazon launches connected medical device brand focused on diabetes, cardiovascular disease

Amazon’s latest move into the healthcare arena will be focused on helping consumers manage their diabetes or cardiovascular conditions, according to an announcement from Arcadia Group, a brand consultancy firm partnered with the online retail giant. The two companies have launched a new exclusive line of consumer-use medical devices, called the Choice brand, that has… Read More »